Ask A Walmart Expert: Will Walmart Price Match Store Brand Items?

Since starting this blog I have been contacted by readers many times with questions about couponing, Frugal Living, Walmart’s policies and procedures, and various other little things.  I figure if one person is wondering about it, there might be others so this will be an on-going feature to answer the most common questions that come up.  If you have a question, please check out the master list of Ask A Walmart Expert articles to see if your answer is there already or contact me and I’ll do what I can to help you out.

Will Walmart Price Match Store Brand Items?

Short Answer? No.

This is one of those enduring myths of price matching perpetuated by well-meaning bloggers who don’t understand Walmart’s price match policies. 

Here’s how it is generally presented.  If Kroger (or any other store) has their store brand of 14oz corn on sale, then you can match that at Walmart and get Walmart’s store brand of 14oz corn for the same price.

This is just simply not the case.  Here is the policy.

We do not match the price in the following types of competitor ads:
Competitors’ private label price promotions

That’s about as clear as it gets.

At this point, the pushback I get from readers is the claim that their Walmart will do it.  All I can say to you is that if your store price matches store brands, enjoy it.

Every store manager has the ability to override the couponing or price matching policies at their discretion so it’s not inconceivable that there is someone out there doing this.  If you are unsure about your particular store’s policy just ask but don’t get too disappointed if they say no, they are actually following policy.

Ask A Walmart Expert: Will Walmart Price Match Store Brand Items?